Docs
Incentive Mechanisms
The four building blocks of a Merkl campaign and how they combine.
Every Merkl campaign combines four building blocks. Each has its own page:
| Building block | Question it answers | Examples |
|---|---|---|
| Campaign type | Which activity does Merkl track? | Hold a token, provide liquidity, lend, borrow, an airdrop file |
| Distribution type | How is the budget spent over time? | Variable rate, fixed APR, capped APR, target total APR |
| Scoring type | How is each user's share measured? | 1:1 balance, max balance |
| Customization options | Who is eligible, and who earns more? | Whitelists, blacklists, boosts, referrals |
Together, these choices form the campaign configuration that the Merkl engine reads.
Compatibility
Not all combinations are valid. Some distribution types or customization options only work with specific campaign types. The schema explorer lists every supported campaign type, distribution type, scoring type, and customization option, with the supported chains and tokens. It reads live from the engine, so it is always up to date.
Merkl Studio does not expose every combination. If you need a building block that Studio does not show, or a custom incentive model, open a BD ticket on Discord. We configure the campaign for you or give you a dedicated API endpoint.