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Additional Features
Important features of Merkl campaigns
Beyond campaign types, distribution methods, and customization options, Merkl offers several advanced features to enhance campaign flexibility and reward management.
Run Multiple Campaigns on the Same Opportunity
Merkl allows multiple campaigns to be created simultaneously for the same pool or set of actions.
Why is this useful?
- Co-incentives: Different parties can independently add incentives to the same opportunity.
- Flexible Stacking: Multiple campaigns can run alongside each other on the same pool or token, supporting different incentive structures.
Campaigns of Any Duration
Merkl campaigns can run for any length of time, from as short as one hour to as long as six months (or more).
This flexibility allows for:
- Short-term boosts (e.g., flash incentives for new launches).
- Long-term, sustained incentive programs for ongoing ecosystem growth.
Cross-Chain Campaigns
Merkl allows you to incentivize activity on one chain while distributing rewards on another.
How It Works:
- Activity is tracked on Chain A (e.g., a protocol running on Arbitrum).
- Rewards remain claimable on Chain B (e.g., distributed token stays on Ethereum): the chain where the token is claimable is the chain where the campaign was created
Why is this useful?
- Efficient token management: Keeps governance tokens on a single chain, reducing the need for bridging.
- Cross-chain flexibility: Supports protocols that operate on multiple chains without fragmenting incentives.
Important considerations:
Some smart contracts on the chain you are incentivizing activity may not exist on the chain where users can claim their reward (or may exist at a different address):
- Affected addresses will be unable to claim rewards in this case
- Solution: blacklist these addresses, or reallocate their rewards to an address that can claim
Retroactive Campaigns
You can create campaigns in the past to reward OG users. It can start and end in the past or it can end in the future.
Distribute the receipt token as rewards
Distribute the receipt token of the incentivized position itself as rewards, instead of an unrelated token that users tend to dump. The reward compounds straight back into the very position being rewarded, so it stays put rather than getting sold off.
Campaign Management
Campaign managers can perform several actions on their live and past campaigns, including: