Before You Start

Prerequisites to check before you launch your first campaign with Merkl Studio.

⚙️ Understand the basics

• Technical Overview: how rewards are computed, updated, and disputed.
• Incentive Mechanisms: the building blocks of a campaign.
• Our guides: for example, how to size your budget and how to test a campaign.
• Simulators: estimate the APR your budget gives at different TVL levels.

Some campaign types and options are not in Merkl Studio. To use them, contact us or create the campaign with the API.

📝 Reward token whitelisting

Merkl must whitelist your reward token before you use it. This lets Merkl price the token to compute APRs, and protects users.

To check, set the token as the reward token in Merkl Studio. If it is not whitelisted, submit its price source and logo with the whitelisting form. Merkl usually processes requests once a day.

Each reward token has a minimum distribution rate, typically about $1 per hour in total rewards. Below this rate, you cannot create the campaign.

⏱️ After launch

• Your campaign appears in the Merkl app about 15 minutes after creation, on average.
• TVL, APR, and the leaderboard can show 0 or empty until the first reward computation, up to 2 hours.
• Rewards become claimable at the first reward update, usually within 8 hours.

📜 Terms

Read Merkl's Terms & Conditions. You accept them when you create your first campaign.